Commercial · 15 sec
The Workshop
A music legend builds his signature sneaker by hand, stitch by stitch, in a film grain workshop.
FADE IN:
The future of film.
Rose Ave is a production company founded by filmmaker and AI pioneer Jesse Wellens. We pair traditional film craft with AI innovation to make commercials, music videos and content for artists, brands and icons, then put it in front of millions.
- Years making video for the internet
- 20
- YouTube videos Jesse filmed, edited and posted himself
- 4,000+
- Views
- 10B+
- Subscribers built
- 20M+
Why Rose Ave
The tools are everywhere. Taste isn’t.
Anyone can generate a video now. What makes people stop and share hasn’t changed. They want a story they care about, shot like it matters.
Jesse spent 20 years learning what makes people watch. We bring that instinct to every project, whether it’s shot on set with a crew or built with the newest AI tools, and we hold every frame to the same standard.
Selected work
Made for the big screen and the small one.
Social · Daily
Daily Feed
A viral AI photo series, posted up to ten times a day on a music legend’s page.
Series · 11 scenes
The Master
A kung fu saga shot like a faded 1970s print, starring an icon as the Master.
Live experience · 30 sec per guest
Guest Star
An event booth that turns every guest into the star of their own 30 second AI film, screened on site.
Brand treatment
Real or AI?
A series format for an AI video platform where viewers try to call what’s real and what’s generated.
Animated explainer · 1:26
Justice, Explained
An animated explainer for a justice nonprofit, built in their own paper collage style.
New · Interactive
Step inside a room built from iPhone photos.
Live 3D world
Step inside
This is Jesse's living room, rebuilt from iPhone photos as a world you can walk through right in your browser. Every piece of the sectional, every pillow and the coffee table is its own object. Pick them up, spin them and move the room around.
We can do the same with your store, your set or your next launch.
Photos to 3D world Movable objects Physics Room sound
What we make
One studio for the film, the feed and the launch.
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Films and commercials
Spots, music videos and short films with real direction behind them. We shoot live action with a crew, build it in AI, or blend the two, with the same eye for lens, performance and color.
LIVE ACTION · AI · HYBRID · 9:16 AND 16:9
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Social content systems
Daily content built for the feed. Image programs, Shorts and Reels that send people back to the full piece, and posting systems you approve before anything goes live.
DAILY POSTS · SHORTS · REELS · APPROVAL FLOW
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Audience launches
Release your project to the audience Jesse built over 20 years on YouTube and social, with collabs and posts that feel native to the feed.
YOUTUBE · INSTAGRAM · TIKTOK · FACEBOOK
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Live film experiences
Installations for parties and brand events. Guests step into a booth and leave as the star of their own AI film, played back on the big screen.
BOOTH · PERSONAL FILMS · BIG SCREEN LOOP
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Workshops
Hands on training in our AI film workflow, from treatment and character sheets to prompting, editing and color.
LIVE MASTERCLASS · TEAM TRAINING
How a film gets made
From idea to feed in five stages.
- RAV 500T ▸ 01
Treatment
We shape the idea into a written treatment you can react to before a single frame is shot or generated.
- RAV 500T ▸ 02
World
Casting, character sheets and locations lock the look, so faces and props hold from shot to shot.
- RAV 500T ▸ 03
Camera
On set or in AI, we direct every shot the same way: lens, film stock, movement and light.
- RAV 500T ▸ 04
Post
Edit, sound design, music and a real color grade bring it all together.
- RAV 500T ▸ 05
Launch
Cut for every platform and pushed where your audience is already watching.
Founder
Jesse Wellens
Filmmaker and AI pioneer
Jesse was making internet video before anyone called it a career.
Over 20 years he filmed, edited, starred in and posted more than 4,000 YouTube videos himself, reaching more than 10 billion views and building audiences of 20M+ subscribers.
Today he directs live action and AI films for artists, labels and brands, and teaches his AI workflow to filmmakers and creative teams. Rooted in Philadelphia.
Contact
Let’s make something people share.
Tell us what you’re making, when it needs to land and where it will live.
Email
[email protected]